A soft launch is a release strategy often used for mobile games, similar to a beta, but with games usually released in specific territories as developers fix bugs and test server capacity, with a global launch coming later.
Every IGN Star Wars Game Review
We still don’t know exactly what the Star Wars game will be, but it seems we won’t have to wait too long. In an investor Q&A, CEO Frank Gibeau wouldn’t be drawn on more details, but added, “There’ll be more news on the Star Wars title as we progress into the first part of this year.”
Zynga opened a brand new Austin, Texas studio to develop its Star Wars game, adding that it had a “mission of bringing AAA console visuals and deep, compelling gameplay to mobile platforms.”
Whatever it is, this new game will be one of the first new Star Wars games to be housed under the returning Lucasfilm Games brand, and is presumably one of the new projects Lucasfilm promised would be revealed during 2021. So far, Lucasfilm Games has announced an open-world Ubisoft Massive game, an Indiana Jones game from MachineGames, and confirmed that EA still has more Star Wars games to come.